Privacy Policy

7upbet ("we", "us", "our", "Company", "Platform") operates the online casino and sports betting platform available at https://7upbet.cam. This Privacy Policy ("Policy") explains how 7upbet collects, uses, stores, shares, and protects the personal data of individuals who access or use our Services ("User", "you", "your").

We take the privacy of our users seriously. As a platform serving Malaysian players, 7upbet is mindful of the privacy expectations of its user base and operates in accordance with generally recognised principles of data protection and privacy.

This Policy applies to all personal data collected through the 7upbet website, mobile interface, customer support channels, and any other touchpoints through which you interact with 7upbet. It should be read alongside our Terms & Conditions, which govern the overall contractual relationship between you and 7upbet.

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Personal Data" means any information that identifies or could reasonably be used to identify a natural person, directly or indirectly. This includes, but is not limited to, name, identification number, contact information, location data, and online identifiers.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, use, disclosure, erasure, or destruction.
• "Data Controller" means 7upbet, the entity that determines the purposes and means of processing Personal Data collected through the platform.
• "Data Processor" means any third party that processes Personal Data on behalf of 7upbet under a contractual arrangement.
• "Consent" means a freely given, specific, informed, and unambiguous indication of a User's agreement to the processing of their Personal Data.
• "KYC" means Know Your Customer — the identity and age verification process required for account activation and withdrawal processing.
• "Cookie" means a small text file placed on a User's device by the platform for session management, preference storage, or analytics purposes.
• "Services" means all products, games, betting markets, promotions, and support services offered through the 7upbet platform.

7upbet collects Personal Data in several categories depending on how you interact with our platform. The categories of data we collect are described below.

We collect only the minimum Personal Data necessary for the stated purposes. We do not collect sensitive categories of data (such as health information, racial origin, or political opinions) unless expressly required to fulfil a legal obligation.

7upbet collects Personal Data through the following channels and mechanisms:

• Direct collection: Data you provide voluntarily when completing the account registration form, submitting KYC documents, making deposits or withdrawals, contacting customer support, or updating your account profile.
• Automated collection: Technical and usage data collected automatically through the platform's servers, application logs, and analytics systems when you access or interact with the 7upbet website or interface.
• Cookies and tracking technologies: Session cookies, persistent cookies, and similar technologies that recognise your device and enable platform functionality, preference storage, and usage analytics.
• Payment processors: Transaction confirmation data, payment status, and partial payment method identifiers received from our integrated Malaysian payment channels (Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong) when you deposit or withdraw funds.
• Identity verification providers: Verification results and flagged risk indicators received from third-party KYC and anti-fraud service providers who process your submitted identity documents on our behalf.
• Fraud prevention and compliance systems: Data received from third-party providers engaged to assist with anti-money laundering (AML) screening and responsible gambling compliance checks.

7upbet processes your Personal Data only for the purposes described in this section. We do not use your data for purposes incompatible with those stated below without your prior knowledge and consent.

• Account creation and management: To create, maintain, and administer your 7upbet account, including identity verification and the resolution of account-related queries.
• Service delivery: To provide the online casino, sports betting, and live dealer services you access through the platform, including processing bets, calculating winnings, and managing your account balance.
• Financial transaction processing: To process deposits and withdrawal requests via your selected Malaysian payment channels, and to maintain accurate transaction records.
• KYC and regulatory compliance: To fulfil Know Your Customer obligations, age verification requirements, anti-money laundering (AML) checks, and other applicable regulatory requirements.
• Fraud detection and platform security: To detect, investigate, and prevent fraudulent activity, account misuse, collusion, money laundering, and other security threats to the platform and its users.
• Responsible gambling: To monitor usage patterns for indicators of problem gambling behaviour, to administer self-exclusion and deposit limit requests, and to fulfil responsible gambling obligations.
• Customer support: To respond to your enquiries, resolve complaints, and maintain records of support interactions for quality assurance purposes.
• Platform improvement: To analyse aggregate usage data, identify technical issues, and inform product development decisions to improve the 7upbet user experience.
• Marketing and promotional communications: To send you promotional offers, bonus notifications, and relevant updates where you have given valid consent to receive such communications. You may withdraw consent at any time.
• Legal obligations: To comply with applicable laws, respond to lawful requests from regulatory or law enforcement authorities, and to establish, exercise, or defend legal claims.

7upbet processes Personal Data on one or more of the following recognised legal bases:

• Contractual necessity: Processing required to perform the contract between you and 7upbet — including account management, game delivery, and payment processing — is necessary for the fulfilment of that contract.
• Legal obligation: Certain processing activities — including KYC verification, AML screening, and the retention of financial transaction records — are required by applicable regulatory and legal obligations.
• Legitimate interests: Processing for fraud prevention, platform security, responsible gambling monitoring, and analytics is carried out on the basis of our legitimate interest in operating a safe, compliant, and efficient platform, provided this interest does not override your privacy rights.
• Consent: Where we rely on your consent — principally for marketing communications — you have the right to withdraw that consent at any time without affecting the lawfulness of processing that took place before withdrawal.

7upbet does not sell, rent, or trade your Personal Data to third parties for their own commercial purposes. We share your data only in the following limited circumstances:

• Payment service providers: We share the minimum transaction data necessary with your selected Malaysian payment provider (e.g., Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong) to execute deposit and withdrawal instructions.
• Identity and KYC verification providers: We engage third-party KYC service providers to process identity documents and perform age and identity verification. These providers act as Data Processors on our behalf under contractual data protection obligations.
• Fraud prevention and AML screening services: We may share relevant data with specialist providers to fulfil anti-fraud and anti-money laundering screening obligations.
• Game software providers: Certain technical data may be shared with the licensed international game studios whose titles are hosted on the 7upbet platform, to the extent necessary to deliver those game services.
• Technology and infrastructure providers: Hosting, cloud storage, content delivery, and cybersecurity service providers who process data on our behalf under appropriate contractual safeguards.
• Legal and regulatory authorities: Where required by applicable law, court order, or lawful regulatory instruction, we may disclose Personal Data to law enforcement agencies, government bodies, or regulators. We will not disclose more than is legally required.
• Corporate transactions: In the event of a merger, acquisition, or sale of assets involving 7upbet, Personal Data may be transferred to the relevant successor entity, subject to equivalent privacy protections.

7upbet uses cookies and similar tracking technologies to operate the platform effectively, remember your preferences, and understand how users interact with our services. The types of cookies we use are as follows:

• Strictly Necessary Cookies: These are essential to the operation of the platform. They enable core functionality such as secure login, session maintenance, and account authentication. These cookies cannot be disabled without impairing your ability to use the platform.
• Functional Cookies: These cookies remember your preferences — such as language settings and your most recently used payment method — to provide a more personalised experience on return visits.
• Analytical/Performance Cookies: These cookies collect anonymised information about how users navigate the platform, which pages are visited most frequently, and where technical errors occur. This data helps us improve platform performance and user experience.
• Marketing Cookies: Where you have provided consent, marketing cookies may track your activity across the platform to enable delivery of relevant promotional content. These are not placed without your consent.

7upbet retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention principles apply:

• Active account data: Personal and account data is retained for the duration of the Account's active status and for a minimum period thereafter to fulfil legal and regulatory obligations.
• Financial transaction records: Records of deposits, withdrawals, and betting transactions are retained for a minimum of five years from the date of the transaction, in accordance with applicable financial record-keeping requirements.
• KYC documents: Identity and verification documents are retained for a minimum of five years from the date of account closure or the end of the business relationship, as required by applicable AML regulations.
• Customer support records: Records of support interactions are retained for up to three years from the date of the interaction to assist in resolving future disputes and for quality assurance purposes.
• Marketing data: Marketing consent records and associated data are retained for the duration of the consented relationship and for a reasonable period thereafter as evidence of consent status.

Upon the expiry of applicable retention periods, Personal Data is securely deleted or anonymised in a manner that renders re-identification impossible.

7upbet implements a range of technical and organisational security measures to protect your Personal Data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption on all data transmissions between your device and the 7upbet platform.
• Encrypted storage of sensitive data fields, including identity document information and financial data.
• Access controls restricting Personal Data access to authorised personnel on a need-to-know basis.
• Two-factor authentication (2FA) available to all users to secure account access.
• Regular internal security assessments and vulnerability reviews.
• Physical and logical access controls on servers and data storage systems.
• Contractual security obligations imposed on all third-party Data Processors.

Subject to applicable law and certain conditions, you have the following rights in relation to the Personal Data that 7upbet holds about you. To exercise any of these rights, please contact our Customer Support team using the contact details in Section 15.

7upbet is strictly an adult platform. Our Services are intended exclusively for individuals who are 21 years of age or older. We do not knowingly collect Personal Data from persons under the age of 21.

All new accounts are subject to age verification during the KYC process. Where we discover or have reasonable grounds to believe that an account has been registered by a person under the age of 21, we will suspend and close that account immediately, and any balance will be handled in accordance with our Terms & Conditions and applicable regulations.

If you are a parent or guardian and believe that a minor has registered an account or provided Personal Data to 7upbet without your knowledge, please contact our Customer Support team immediately at [email protected]. We will investigate and take appropriate action promptly.

The 7upbet platform does not contain links to external third-party websites. However, certain integrated services — such as payment gateways for Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and Hong Leong — will redirect you to their own interfaces to complete transaction authentication.

These third-party payment interfaces operate under their own privacy policies and terms of service, over which 7upbet has no control. We recommend that you review the privacy policy of any third-party service you interact with in connection with your 7upbet transactions. 7upbet accepts no responsibility or liability for the privacy practices of third-party providers.

7upbet reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, applicable law, or platform operations. The revised Policy will take effect from the date it is published on the platform. Where changes are material, we will notify registered users via email or a prominent notice on the platform.

The "Last Updated" date at the top of this Policy indicates when the most recent version was published. We encourage you to review this Policy periodically to stay informed about how 7upbet handles your Personal Data. Your continued use of the platform following publication of an updated Policy constitutes your acceptance of the revised terms.

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 7upbet handles your Personal Data, please contact us through the following channels. Our support team operates on Malaysia Standard Time (MYT, UTC+8).

• Email: [email protected] — please include "Privacy Enquiry" or "Data Rights Request" in the subject line as appropriate
• Live Chat: Available through the platform, 24 hours a day, 7 days a week
• Response Commitment: General privacy enquiries are targeted for response within 5 business days; formal data rights requests within 30 calendar days of identity verification

All correspondence relating to data rights, formal complaints, or regulatory enquiries should be addressed to our support team via the email address above. We are committed to addressing your concerns promptly, transparently, and in accordance with the principles set out in this Policy.